How to Calculate Conversion Rate

Conversion rate formula

Conversion rate = conversions ÷ visitors × 100.

Example

If 50 visitors buy from 1000 visits, the conversion rate is 5%.

What counts as a conversion

A conversion can be a sale, signup, message, download, click or any action you choose.

Practical use

Conversion rate helps measure landing pages, ads, shops and lead forms.

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